CREATIVE
CREATIVE
CREATIVE CREATIVE
Following the unexpected announcement of Bad Bunny’s concert, I led the art direction and design for 13 stages across different towns in Puerto Rico in record time. In just a week and a half, I developed all visual assets for both physical spaces and digital media, adapting to a fast-paced, high-volume production. It was an intense challenge, but we pulled it off with great results.
DDB LATINA, Medalla x Bad Bunny x13 Viewing Party
MEDALLA LIGHT
13 VIEWING PARTY
MEDALLA LIGHT 13 VIEWING PARTY
(DDB LATINA)
Medalla Light, 13 viewing party
I was part of the creative team behind Medalla’s “Un Verano Sin Ti” activation, which brought 13 stages to life simultaneously across Puerto Rico. Collaborating closely, we crafted digital and visual content that resonated with thousands of fans, creating a truly unique experience.
I contributed to the concept, design, and execution of key pieces that ensured a consistent and memorable brand presence at every location. The initiative earned both Gold and Silver at the OAAPR Awards in Puerto Rico for experiential marketing . Being part of this project was a blend of challenge, pride, and collective celebration.