CHISPA SOCIAL
Chispa Social is a purpose-driven brand focused on education and community, and my goal was to translate its human essence into a cohesive and emotionally resonant visual system. I developed a flexible, warm, and approachable graphic identity featuring a modular logo, gestural illustrations, and a soft color.
Crafting Chispa’s visual identity a brand born from empathy, hand draw lines, and collective spirit.
Creative Agency
The result was a visual brand that inspires trust and belonging, designed to adapt seamlessly across both institutional and digital environments. This project strengthened my ability to design from a human centered perspective, blending aesthetics with social purpose. Empathy guided every design decision.
