ART DIRECTION
(ARCO PUBLICIDAD)
For over two years, I worked across a wide range of creative projects for the Hershey’s account from art direction, animation, and editing to digital content, billboards, retail displays, and point-of sale materials. It was a fully immersive experience where I took ideas from concept to execution, bringing integrated campaigns to life for a global brand with a strong local presence.
Designing campaigns and visual content that bring brands to life.
As an Art Director within the creative team at Arco Publicidad, I contributed to the development of multiple campaigns, including key projects for Hershey’s. Collaborating closely with my teammates, we turned ideas into powerful visual experiences always staying true to the brand’s essence and impact.
A vibrant summer campaign that turned color, rhythm, and flavor into a bold visual celebration of the season.
HERSHEY’S SUMMER 2024
As Art Director, I created the full visual identity for Reese’s 2024 Holiday Campaign from key visuals and packaging to digital assets and outdoor media. The campaign embraced festive joy with local flavor, turning Reese’s into a holiday icon.
REESE’S HOLIDAY CHRISTMAS
A festive, emotional campaign that brought the Christmas spirit to life from branding to packaging.
As part of the creative team, I worked on Degree across multiple platforms from digital content and screen animations to print materials, billboards, and supermarket displays. Each piece was designed to reinforce the brand’s active, fresh energy in both physical and digital spaces.
Degree, El Calenton
A full-scale retail experience crafted to elevate Degree’s new 72H formula from shelf design to digital and in-store activations.
For this project, I developed creative pieces for Kit-Kat while staying fully aligned with the brand’s global identity. I carefully crafted every visual element to ensure that the localized content seamlessly blended into Kit-Kat’s established world. This experience reinforced my technical precision and ability to deliver impactful visuals within strict brand guidelines across digital, social, and even animated TV content.